Our Story

At MVL, we believe that everyone has the power to redeem themselves and create positive change in their lives. We were inspired by our own challenging situations and hardships to create a brand that could find common ground with this desire for redemption. Fitness is a powerful tool for personal and spiritual growth, and we are committed to providing high-quality fitness apparel & accessories that help our customers achieve their goals. Our mission is not just to sell a product but to inspire a movement. We believe that we have the power to make a difference in the world, and we are dedicated to using our brand to promote positive change. We are committed to sustainability, inclusivity, and transparency, and we strive to be a force for good in everything we do. Join us in our mission to create a better world through fitness and personal growth. Shop our collection of high-quality fitness apparel and become a part of the MVL movement today.

At MVL, we believe that creativity is a powerful tool for personal and spiritual growth. We never imagined years ago, when this idea was floating in our heads, that the creative process would be remarkably fulfilling. We intentionally held off using influencers to market our brand while many of our colleagues went this route. We wanted to engage people in each city we visited, to exchange energy with them and hear their stories of where they came from and how their paths “coincidentally” crossed with us that day.These real-life individuals became our models and friends. They became our drive. Their stories, struggles, and excitement to be part of something provided us with way more than we could give them. In our effort to create something for ourselves, we received more than we ever anticipated – YOUR SPIRIT and YOUR CRAZY LIFE STORIES.At MVL, we believe that everyone has a story to tell, and we are committed to providing high-quality fitness apparel that helps our customers tell their stories. We believe that fitness is a powerful tool for personal and spiritual growth, and we are dedicated to using our brand to promote positive change. We are committed to sustainability, inclusivity, and transparency, and we strive to be a force for good in everything we do.Join us in our mission to create a better world through fitness, personal growth, and creativity. Our unique creative process involves engaging with real people, hearing their stories, and using their energy to inspire our designs. We believe that our customers are more than just consumers – they are part of our community. Shop our collection of high-quality fitness apparel and become a part of the MVL movement today.